Financial Literacy Campaign (FLC)
The number one financial regret people have is not starting to save and invest in their 20s and 30s.
 
FLC exists to help people avoid that regret.
 
It is based on the book Sharkproof Living: A 7 Step Journey to Financial Independence on your own terms. It gives people a structured way to understand money and make decisions with confidence. The campaign gives individuals, organizations, and communities a simple, scalable way to spread financial literacy using a tool that is clear, practical, and easy to distribute.
 
The campaign started with an initial set of options and more will be developed over time as new partners come on board. We are actively looking for individuals, organizations, and community groups who want to use the book, build programs around it, or help expand the reach of financial literacy. If you have ideas, want to collaborate, or see a way to bring the campaign into your community, we invite you to contact us and help shape what comes next.
Featured FLC Blogs (All Blogs)
Sharkproof Living (SPL) has begun donating the book “Sharkproof Living: A 7 Step Journey to Financial Independence on your own terms” to nonprofits. This effort is part of the Financial Literacy Campaign and addresses the number one financial regret people have, namely, not starting to save and invest in their 20s and 30s. At $3, the eBook serves as a low-cost, high impact option for people to begin their financial literacy journey.
 
Across the U.S., thousands of commencement ceremonies take place every May as nearly four million students graduate. As a student and later as a professor, I sat through more of them than I can count. One universal ritual: everyone gets subjected to speakers of wildly varying quality, and most of what they say evaporates from memory before the chairs are even folded.
 
So if I were giving a commencement speech today, here’s what it would be.
Financial literacy grows when people decide to take action. Lang Luu is one of those people. He understands that when you change a person’s literacy, you can change that person’s life. That belief led him to take advantage of the 100 Book Bulk Purchase and put Sharkproof Living directly into the hands of people who need to learn, decide, and control their financial future with confidence.